Change Color of Object in Photo Online

Use AI to change the color of an object in a photo online and create realistic product color variations in seconds. Recolor product images for ecommerce listings, catalogs, and ads without Photoshop — upload a photo, describe the new color you want, and the AI recolors the object while preserving shadows, lighting, and texture. Free to start with signup credits after sign in. After landing on the right colorway, AI Studio can take the same image into white-background prep, cleanup, or additional variants.

Change Product Color

Upload Product Photo

Drop Image or Click to Upload JPG, PNG, GIF, WEBP Max 7MB

Describe the New Color

1 free guest try — no account needed

75 credits on sign-in

Credits work across all AI tools and Studio

Original image before AI color change — BEFORE

Turn the recolor into a finished listing asset

Once the product has the right color, AI Studio helps you push it into cleaner backgrounds, sharper exports, and more variations without reshooting.

Open AI Studio

Make the background white
Upscale the result to 4K
Try another color version
Edit details with text
Remove background for PNG

Change Color of Object in Photo — How It Works

Upload your image, describe the new color you want for the object or product, and the AI recolors it while keeping lighting, shadows, and texture realistic. No Photoshop or design skills needed — just describe the color and the AI handles the rest.

Yes. This tool is designed to recolor product images online for ecommerce catalogs, listings, and marketing assets. Upload a product photo, describe the new color, and generate realistic color variants without reshooting.

Yes. Reuse the same product photo and submit different color prompts to generate multiple color variants. This makes it easy to create catalog variations, test color options, or expand product listings without a new photoshoot.

Yes. The AI preserves shadows, lighting, and surface texture when changing color — so the output looks like a proper product photo, not a flat filter. It works for clothing, packaging, furniture, electronics, shoes, and accessories.

Yes. When you recolor a picture online with this tool, the AI keeps original lighting, shadows, and texture intact so the result looks natural and realistic — ready for listings or catalogs.

Recolor Image Online — Common Questions

Yes. The tool works with PNG, JPEG, and WebP source files. Upload your product PNG, describe the new color, and download the recolored output. If you need a transparent background after recoloring, use the background remover as a next step.

Include color name, finish, and material if relevant — for example "matte black," "metallic gold," or "deep navy with brushed steel finish." The more specific the prompt, the more accurate the picture recolor result.

Yes. Guests get 1 free try without signing in. Sign in to get 75 free credits and continue recoloring product images online.