Why choose 2K over 1080p?
2K (often 1440p in web workflows) gives noticeably more detail than 1080p, especially in textures, hair, typography, and edges. It is useful when your content needs closer inspection or when you plan moderate cropping.
For teams producing premium digital materials, 2K often hits the quality-to-size sweet spot. You get better sharpness than Full HD while avoiding some of the storage and delivery costs of 4K-heavy pipelines.
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